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John V. Petrocelli, PhD

Abstract Digital Wave

creating no bullshit, better decision-making, organizations

“Your BS detector is rusty. It’s time to sharpen it.” —The Wall Street Journal

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Abstract Digital Wave

Abstract Digital Wave

Signals: The Substack newsletter that champions field experiments as the essential method for business leaders to test assumptions, validate strategies, and make data-driven decisions in real market conditions. Subscribe here...

Abstract Digital Wave

Abstract Digital Wave

Connect with Johnvpetrocelli

petrocjv@wfu.edu

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