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Keynote Speaker

As an Experimental Social Psychologist Dr. John V. Petrocelli has the goal of helping organizational leaders better position themselves and their organizations to reach their fullest potential.  With strategies rooted in scientific research, that’s exactly what he does, empowering organizational leaders with proven tools for improving communication, strengthening influence, and establishing a foundation of evidence-based management.


A provocative and convincing speaker, Dr. Petrocelli offers practical and immediately actionable strategies that actually enhance the chances of successfully meeting professional and organizational goals.  By emphasizing social science and the things that successful organizations do consistently and effectively, he shows organizations and their employees a clear path to accomplishing their goals.


Dr. Petrocelli offers keynotes and seminars on a variety of leadership, communication, and evidence-based management topics that are critical to high-performance in business management, market intelligence, technology, behavioral design, finance, education, and health care.

Take a look at his keynote speaking topics below and let us know how John can tailor these ideas to your needs.

John is represented by Macmillan Speakers Bureau.

For more information, contact Scottie Bowditch: 

Phone: 1-646-307-5567

Planning a virtual event?  Click here to learn more.

Featured Topics


From every angle, whether it be from colleagues, meetings, or the marketplace of business ideas, business leaders constantly encounter bulls#!t that plagues their judgments, beliefs, and decisions.  Short of lying, the sources of bulls#!t pay no attention to truth, evidence, or established knowledge, and use a broad array of rhetorical strategies to sound like they know what they are talking about when their obligations to provide an opinion far exceed their actual knowledge.  How informed can beliefs about anything—and decisions based on those beliefs—be if they are based on bulls#!t-reasoning and communication?  How can bulls#!t in the workplace be better detected and disposed?  This session directly addresses commonly encountered bulls#!t in the workplace and its unwanted effects in the ways of better detection, better disposal, and better decisions.


What is bulls#!t and why is there so much of it?  What effects does bulls#!t have on workplace communication and how can its unwanted effects be replaced by the many benefits of evidence-based communication?  Apart from choosing to be smarter, there are critical benefits that, Dr. John Petrocelli suggests, our current way of thinking and communicating in the workplace often ignores. It’s time to stop the bulls#!t with better detection and better disposal of this insidious communicative substance.

Based on Dr. Petrocelli’s latest TEDx Talk, Why BS is More Dangerous Than a Lie, his own empirical research, and his new book, The Life-Changing Science of Detecting Bullshit, Dr. Petrocelli presents an eye-opening, groundbreaking, and evidenced-based tour of the causes, dysfunctions, and costs of bullshit, showing how it operates in our communicative culture and how you can make significantly better decisions in the workplace.

We’ve long assumed that bullshitting is a harmless social activity.  Perhaps this is why it is such a common social activity.  In fact, research shows there are over three dozen situations and reasons people bulls#!t in the workplace.  However, social psychological research suggests we couldn’t be more wrong.  Bulls#!t communications, at the expense of evidence-based communication, have devastating effects on beliefs about what is true, memory, attitudes and opinions, as well as judgment and decision making.  Dr. Petrocelli explores causes of bullshitting, how to best detect bullshit in the workplace, how to properly dispose of it, and how best to replace bullshit reasoning and communication with its antithesis—evidence-based reasoning and communication.


Buy-ins on ideas and best practices do not occur on their own.  Without buy-in from the team, any leader is just another tuned-out voice.  That is why the single greatest ability that a leader can develop in the ways of selling a product, motivating a team, or growing a company is their ability to communicate persuasively.

Dr. John Petrocelli is an experimental social psychologist and an expert on attitudes and persuasion. In this talk based on his empirical research, Dr. Petrocelli takes the audience on a journey to understanding principles of influence and the best alpha and omega strategies of social influence proven to reduce resistance and improve persuasion.

In order for things to emerge as best practices within an organization you have to know the behavioral science in order to hone your messages properly and understand how these factors have the greatest impact, leading to the greatest persuasive success.  Coming from someone who actually conducts empirical research on the topics of persuasion and influence, he’ll share simple strategies, based on scientific research and proven effective for how to maximize influence and inoculate the established influence from unwanted influences in the way of establishing and promoting best practices.


Dr. John Petrocelli is an experimental social psychologist and an expert in judgment and decision making and one of the world’s foremost experts on evidence-based communication.  He is a firm believer in the well-established belief that better information does not always lead to better judgment and decision-making, but that better judgment and decision-making almost always requires better information.

Clearly, reaching successful outcomes in organizations will require halting some common ways of making decisions that are so widely accepted and recommended that they are rarely questioned, yet deeply flawed, such as casual benchmarking other organizations, false analogies that pass for best practices, and dogmatism of deeply endorsed, but unexamined ideologies.

Yet, there is good news for leaders and their organizations, because every day there are opportunities to use better information to gain advantages over their competition. Doing so simply entails using evidence-based management. The foundations of evidence-based management are the scientifically-supported assertions that recognizing much of the conventional wisdom about management is built on dangerous half-truths, using better logic, employing facts to the extent possible, facing the hard facts about what works and what doesn’t, and rejecting total nonsense that too often passes for sound advice, all empower leaders and organizations to perform better.

As Dr. Petrocelli will show you, the practice of evidence-based management is neither mysterious nor extraordinarily difficult to implement. More importantly, evidence-based management produces superior results. Even better, evidence-based management can generate sustained competitive advantages because so few organizations and their leaders do it—let alone do it well—that the probability of imitation will not be high.

Previous Clients Include

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Pohl Consulting and Training, Inc
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To learn more about having John as a keynote speaker for your event, please complete the brief contact form below:

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